At Steam Marketing, we manage and deliver integrated and effective behaviour change programs for corporate and government clients. Everything we do is human-centred.
Marketing Planning
“If your marketing approach needs to be even more effective…”
Our approach to planning is both customer and brand driven. We deploy the powerful SOSTAC framework together with a behaviour change model to systematically address the situation, objectives, strategy, tactics, actions and controls. This sets the foundation for implementation.
Customer Experience
“If your experience needs to be reviewed and enhanced…”
Based on the design thinking toolkit, we adopt a human-centred approach to complex problem solving. Our three step process typically consists of immersion, insights and initiatives. We have expertise in ethnographic interviews and customer journey mapping from the current to future state.
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Brand Development
“If your brand needs to be better defined and more inspiring…”
We adopt a purpose-driven approach to brand strategy and positioning to ensure alignment both internally and externally. This includes the launch of new and relaunch of existing brands. Our proven and scalable methodology spans from diagnostic through to definition and delivery.
Project Next: TBC
“If your next opportunity needs to be more lateral and impactful…”
We know that unmet needs are at the heart of innovation and growth. That’s why we believe in the power of design thinking and idea generation across the four Ps. This is your project next. It may be a long-term transition or a short-term tactic. We have the creative nous to turn ideas into action.