About
Steam Marketing is the customer strategy studio founded by Greg Abbey in 2014. We’re by marketers, for marketers.
Steam engine
Our enduring perspective is brand and customer focused. Yep, marketing is all about anticipating and solving customer problems. That’s why we lead with a human-centred approach and that’s why our forte is behaviour change.
You’ll usually find us helping challenger brands punch above their weight and partnering with government on social marketing programs. The industries where we really know our stuff are finance, health, transport and education.
Our favourite things are marketing planning, brand development and customer experience. Oh, and then there’s project next… turning ideas into action. With our robust toolkit and collaborative style, we add value and make friends too.
The engagement approach is flexible. Project. Advisory. Facilitation. Training. This may be short term or long term. We are based in Brisbane, Queensland and travel with brains and technology across Australia and New Zealand.
So far, this specialised and agile approach has worked. We’re proudly the AMI Marketing Agency of the Year (QLD) led by the Certified Practicing Marketer of the Year (QLD). These endorsements were all but a dream five years ago!
We work with Bill’STEAM and Jacinta’STEAM and we want to work with your team too!
History
Matthew Boulton (3rd September 1728 – 17th August 1809) was a very well known British manufacturer. His business partner was the famous engineer James Watt. In the late 18th century, together they commercialised the “Boulton and Watt” steam engine right on the eve of the industrial revolution.
Matthew boulton, james watt and william murdoch
Watt was the inventor and Boulton the entrepreneur. So in every sense, he was the one of the founders of the marketing industry well over 200 years ago. He took great ideas and made them a commercial reality. He always pushed the boundaries of what was considered possible.
From 2011, Boulton and Watt (with the steam engine and Boulton’s Soho Manufactory) made their way onto the 50 pound note issued by the Bank of England. The quotes used sum up the role each business partner played and could equally be applied to technology today:
- James Watt: “I can think of nothing but this machine”
- Matthew Boulton: “I sell here, Sir, what the world desires to have – POWER"
As a direct descendent of Matthew Boulton (like more than 10 generations), this story has always been a favourite based on the huge relevance to the modern marketing profession. That's why the business name Steam Marketing has been proudly carried through! This serves as another gentle reminder about the unwavering need to truly understand your customers and build a unique and relevant brand at the powerful intersection of creativity, psychology and technology. This also helps us to stay true to our brand purpose, be forever curious and always ask the question why. So it's full steam ahead!